Heads up gamers! Do you lose track of time when you are in a gaming session? It seems 1000 gaming respondents put their hand up in August 2024.
Research conducted by Pure Profile unveils over half of Aussies (57%) will game for up to 10+ hours without a single break, so KitKat has partnered with leading Aussie gamers to give away limited edition KitKats for those who break.
Gamers admitted losing their focus (49%), losing the game (37%), and being part of a team (14%) were the top reasons they don’t break. However, research shows that having a break mid-game can help boost performance, improve focus and productivity (45%), and help gamers feel less tired (36%).
For this reason KitKat has collaborated with popular gaming streamers, such as Loserfruit, to interrupt streams and incentivise breaks with limited-edition prizes.
On Sunday 18 August 2024 Loserfruit (aka Kathleen Belsten) and KitKat surprised Twitch viewers when playing the latest Fortnite Chapter 5 Season 4 with an incentivised break. Loserfruit took a break from her stream, revealing the KitKat Break Chair and QR code. When scanned, a timed break was prompted and upon return, streamers could win a free limited-edition customised Loserfruit KitKat.
Influential gamer Loserfruit said “Timing is everything when it comes to gaming. Break too early, and you could lose the game, wait too long, and before you know it, you’ve spent hours in front of a screen fatigued, not playing your best.
“To protect my well-being while gaming, I break when queuing and waiting for the next round to begin. This gives me enough time to refresh and have a quick snack before getting stuck back into the game.”
Nestlé Head of Marketing Confectionery Melanie Chen said “KitKat believes in taking ‘breaks’ and we’re on a mission to help Aussies stay on top of their game(-ing). The KitKat Break Chair is a disruptive reminder to have a break. We’ve been delighted to see the positive response to Loserfruit’s stream last night, with the exclusive prizes incentivising more breaks.”
Missed out on Loserfruit’s stream? Keep an eye out for other gamers taking a break in the KitKat Break Chair this August, for your chance to get your hands on your very own limited-edition customised KitKat or be in the draw to win the KitKat Break Chair by Secret Labs (valued at $919).
Follow the @KitKatanz socials for clues on whose gaming stream will next feature in the KitKat Break Chair!
*Entry into instant win draw occurs during KitKat ‘Break Chair’ periods of 4 selected gaming streams between 18.08.24 – 31.08.24. AU res 18+. Max 1 entry p/person/stream (max 1 instant win prize p/person, excl. SA res). Draw to determine instant winning moments occurs 16/8/24. Instant win prize: 1 x limited edition KitKat® 45g (valued at $2.50) (100 to be won p/stream). Entry into major prize draw between 18.08.24 – 02.09.24 (AEST). Major Prize: signed gaming chair valued at $919 (1 to be won). Max 1 entry p/person. Major prize draw occurs 6/9/24. All winners notified within 2 bus. days & published on www.nestle.com.au/productnews/winners by 13.9.24. Claim prizes by 5pm AEDT 13.12.24. Redraw occurs 16.9.24. Total prize pool up to $2,000. Draws take place at U19/8 Tilley Lane Frenchs Forest NSW 2086. Promoter: Nestlé Australia Ltd. For gaming stream schedule and full T&Cs visit Breakchair Campaign Terms & Conditions (kitkat.com.au).
What I want to know is … will they bring all those wild and wonderful KitKat flavours in from Japan?
Key summary of research findings
Reasons for not taking time to rest during games included: gamers not wanting…
- to lose their focus (49%)
- lose the game (37%)
- not wanting to let their team down (14%).
Games who took a break mid game said:
- it helped boost performance
- had improved focus and productivity (45%)
- they felt less tired and had more energy (36%)
73% of Aussies are less likely to take a break from gaming, depending on which type of game it is:
- Single player: 46%
- Puzzle: 36%
- First-person shooter: 31%
are they key games Aussies are likely to take a break
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